Brands

Setup › Brands. Only owners and admins can create brands.

A brand is a trading name, website, product or channel. It is not a separate company: brands share the books of the legal entity that runs them.

1. Select Create brand. If you have no legal entity yet you are asked to create one first.
2. Enter a Brand name.
3. Choose the Legal entity that operates it.
4. Save.

The list shows each brand’s legal entity, its base currency and its status.

You can archive a brand that is no longer used and reactivate it later. Archiving keeps all its history.

Brands let you see income and costs for each part of the business: each website, product or department. Assign revenue and directly attributable costs to the right brand. Decide how you will share overheads, and apply that the same way each period.